"Ltd. (hereinafter referred to as "Service" or "Livewire") complies with the provisions of relevant laws and regulations that information and communication service providers must comply with, such as the Personal Information Protection Act, the Act on Promotion of Information and Communications Network Utilization and Information Protection, and the Communications Secrecy Act, and is committed to protecting the rights and interests of users by establishing a privacy policy in accordance with relevant laws and regulations.
This privacy policy applies to the use of services provided by the service and contains the following contents.
LiveWire collects and processes the following personal information of users to provide smooth services:
(1) General members
| Service | Purpose of Collection and Use | Classification | Items of Collection and Use |
|---|---|---|---|
| Membership Registration | User identification for service usage, individual notification and announcement to users | Required | Location information, My location, Nickname, Interested artist, Interested performance venue, Profile picture, Email |
| Performance information | Posting articles | Optional | Articles |
| Performance stories | Posting articles | Optional | Articles |
| Chatting | Providing chat service between users, preventing wrongful usage that may cause damage to users in violation of laws or terms of use | Required | Chat contents using the in-app chat function |
Retention and usage period: Until withdrawal of membership
※ However, in cases where an investigation or inquiry is underway due to a violation of related laws and regulations, it will be kept until the end of the investigation or inquiry, and in cases of violation of internal regulations, it will be kept for a certain period according to the regulations.
LiveWire processes personal information according to the designated retention and usage period in principle. However, the following information will be kept for a certain period due to retention reasons:
(1) Reasons based on service policy
| Retained item | Reason for retention | Retention period |
|---|---|---|
| Records of wrongful usage | Prevention of wrongful usage | 10 years |
| Posting and chatting contents | Prevention of fraudulent transactions and dispute resolution | 5 years |
| Email address, posted articles, chatting contents | Prevention of wrongful usage and registration, cooperation in case of investigation request | 1 year |
(2) Reasons based on related laws and regulations
| Retained item | Legal basis | Retention period |
|---|---|---|
| Records related to contracts or withdrawal of subscription | Act on Consumer Protection in Electronic Commerce, etc. | 5 years |
| Records related to payment of fees and supply of goods | Act on Consumer Protection in Electronic Commerce, etc. | 5 years |
| Records related to consumer complaints or dispute resolution | Act on Consumer Protection in Electronic Commerce, etc. | 3 years |
| Records related to indication/advertising | Act on Consumer Protection in Electronic Commerce, etc. | 6 months |
| Books and evidential documents related to all transactions regulated by tax laws | National Tax Basic Act | 5 years |
| Records related to electronic financial transactions | Electronic Financial Transactions Act | 5 years |
| Records of service visits | Protection of Communications Secrets Act | 3 months |
Children under the age of 14, who require the consent of their legal guardian, cannot use LiveWire. Please come back to LiveWire after turning 14.
To provide services smoothly, we entrust some of the personal information processing tasks to other companies. The service that received the entrusted personal information processing tasks from LiveWire manages and supervises the user's personal information processing in compliance with relevant laws and regulations.
You can check the current status of entrusted companies here.
| Entrusted service | Entrusted task |
|---|---|
| None | None |
LiveWire entrusts the personal information of users to overseas services for data analysis and data distribution storage purposes.
| Service name | Entrusted task and purpose | Contact information | Country of transfer | Items transferred | Time and method of transfer | Retention and usage period |
|---|---|---|---|---|---|---|
| Google Cloud Platform | Storing data in Google Cloud Storage and data analysis through Google BigQuery | 080-822-1422 | USA | All personal information collected | Stored in the Google Cloud Computing Environment for personal information within minutes after data collection | Until withdrawal of membership or termination of the entrusted contract |
LiveWire only provides or shares the user's personal information with third parties if the user separately agrees during the service usage process or if it is stipulated by law.
You can check the status of third-party provision according to service usage here.
| Recipient | Purpose of provision | Items provided | Retention and usage period |
|---|---|---|---|
| None | None | None | None |
Personal information of users is destroyed without delay when the purpose of collection and use is achieved (here, 'when the purpose of use is achieved' means when a withdrawal request, service contract expires, or withdrawal is made). However, if there is a storage period stipulated by the service's internal policy or related laws, it is stored for a certain period of time and then destroyed.
Personal information printed on paper is destroyed by shredding or incineration, and records stored in the form of electronic files are deleted using technical methods that cannot be reproduced.
Long-term non-users are users who have not used LiveWire's services for one year. LiveWire separately stores or deletes the personal information of these members, and the separately stored personal information is destroyed without delay after being stored for four years.
Users can view or modify their personal information at any time, and can also request to withdraw their consent to collection/use or cancel their subscription.
You can follow the path below to make changes and cancel your subscription (withdrawal of consent) through the settings function in the service.
Or, if you contact the operator by email or a separate message board, we will take action without delay.
You can also exercise your rights through an agent, such as a legal representative or a person who has been delegated. In this case, you must submit a power of attorney in the form of Attachment No. 11 to the Notice on the Processing of Personal Information.
Please note that the rights of the information subject may be restricted in accordance with Article 35 (4) and Article 37 (2) of the Personal Information Protection Act when requesting access to personal information and suspension of processing.
When requesting the correction or deletion of personal information, if the personal information is specified as the subject of collection in other laws, it cannot be deleted.
Livewire may request confirmation that the user who made the request is the principal or an agent when requesting access in accordance with the rights of the information subject, correction, deletion, or suspension of processing.
In accordance with Article 29 of the Personal Information Protection Act, Livewire takes the following technical, administrative, and physical measures to ensure safety.
Livewire uses 'cookies' to store and retrieve user information in order to provide individualized services to users.
A cookie is a small amount of information sent to the user's browser by the server (http) used to operate the website and stored on the hard disk of the user's PC computer.
Cookies are used to understand how users visit and use each of Livewire's services and websites, popular search terms, secure connections, and the size of the user base in order to provide users with optimized and customized information, including advertisements.
You have the option to accept all cookies, confirm each time a cookie is saved, or refuse to save all cookies by setting the options in your web browser. However, if you refuse to save cookies, you may have difficulty using some services that require you to log in.
How to specify whether to allow cookies to be installed
Livewire collects the following behavioral information in the process of using the service to provide customized services and benefits optimized for the information subject, online customized advertisements, etc.
| Items of behavioral information collected | Method of collection | Purpose of collection | Retention period and information processing method |
| User's web/mobile app service visit history, search history, sales history, performance viewing history | Automatically collected when using Livewire web/mobile apps | Provide personalized product recommendation service (including advertisements) based on user's interest and inclination | Until withdrawal of membership
Livewire collects only the minimum behavioral information necessary for online personalized advertising, and does not collect sensitive behavioral information that may clearly infringe on the rights and interests or privacy of individuals, such as ideas, beliefs, family and relatives, educational history, and other social activity history.
Livewire collects and uses advertising identifiers for online personalized advertising in mobile apps. Data subjects can block personalized advertising in apps by changing the settings of their mobile devices as follows
Please contact the Privacy Officer for all privacy-related inquiries, complaints, advice, or other matters arising out of your use of the Services. Livewire will do our best to listen to your voice and provide you with a prompt and sufficient response.
Users can contact the following organizations for damage relief and consultation on personal information infringement.
Livewire guarantees the information subject's right to self-determination of personal information and strives to provide counseling and damage relief due to personal information infringement, and if you need to report or consult, please contact the customer consultation reception department related to personal information (see 08 Rights and obligations of information subjects and legal representatives and how to exercise them).
"A person whose rights or interests have been infringed by a disposition or omission made by the head of a public institution in response to a request under the provisions of Article 25 (Access to Personal Information), Article 26 (Correction and Deletion of Personal Information), or Article 37 (Suspension of Personal Information Processing, etc.) of the Personal Information Protection Act may file an administrative appeal in accordance with the Administrative Appeals Act.
This Privacy Policy is effective as of August 1, 2023, and Livewire may make changes to this Privacy Policy, including to reflect changes in laws or services.
If we make changes to this Privacy Policy, we will provide you with at least seven (7) days' notice of the changes.